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LG 55UR781C 55” 4K UHD Smart Commercial LED TV LG 55UR781C 55” 4K UHD Smart Commercial LED TV
Order within:
hr min secFree Next Day Delivery on items when ordered before 1:00 pm, Mon–Fri (excluding public holidays and remote postcodes).
- 50Hz Refresh Rate
- 4K Ultra HD
- 55" Screen Size
- Smart TV
- FREE Manufacturer Warranty for 1 year
Free Delivery is included on all products*
Free Standard Delivery (2 - 4 Working Days)
- Deliveries take place Monday to Friday.
- Once your delivery has been scheduled, our customer service team will contact you to confirm the delivery date and timeslot.
Next Day Delivery / Nominated Day Delivery - £9.99
- Orders must be placed before 1pm to qualify for Next Day Delivery.
Saturday Delivery - £19.98
- Orders must be placed before 1pm Friday to qualify for Saturday Delivery.
Postcode Surcharges (Remote Areas):
- Scottish Highlands: £49.99
- UK Islands: £89.99
If courier restrictions apply to your postcode, we will contact you to confirm the available delivery options. If you have any special delivery requirements, please contact our team prior to ordering.
Please see our delivery information page for full details.
The LG 55UR781C 55” 4K UHD Smart Commercial LED TV combines powerful 4K performance, intelligent image enhancement, and comprehensive smart capabilities within a durable, professional-grade design. Suitable for commercial environments and residential use alike, it pairs dependable hardware with LG’s easy-to-use webOS platform, making it well suited for offices, hospitality venues, boardrooms, and home entertainment setups. Its generous 55-inch Direct LED display offers vibrant brightness, consistent contrast, and sharp detail.
At the heart of its performance is LG’s α5 AI Processor 4K Gen6, which elevates picture quality through intelligent 4K upscaling and dynamic tone mapping. From HD broadcasts to streaming content and presentations, images are refined for improved clarity, enhanced colour accuracy, and greater depth. Support for HDR10, HLG, and FILMMAKER MODE™ ensures accurate representation of creative intent, while AI Brightness Control adapts visuals to surrounding light conditions.
Designed to deliver smooth responsiveness, the 55UR781C incorporates ALLM, HGIG support, and the Game Optimiser dashboard to reduce latency and fine-tune gaming settings. Multiple picture presets—including Cinema, Sports, and ISF Expert—allow simple customisation to suit varied viewing requirements.
Running on webOS 23, the smart interface provides quick access to streaming apps, LG Channels, a built-in browser, and features such as Sports Alert and Family Settings. Apple AirPlay 2, Apple Home integration, and LG ThinQ compatibility enable effortless content sharing and smart control. Voice assistant support and Magic Remote readiness enhance convenience, while the Home Hub simplifies connected device management.
Audio is delivered through 20W down-firing speakers enhanced by AI Sound processing and Virtual 5.1 up-mixing for clearer dialogue and fuller sound. Bluetooth Surround Ready and simultaneous audio output expand flexibility. With three HDMI ports including eARC, USB, Wi-Fi, Bluetooth 5.0, Ethernet, and optical output, the LG 55UR781C offers reliable, future-ready 4K performance for professional and everyday viewing.
The LG 55UR781C 55” 4K UHD Smart Commercial LED TV is a versatile, professional display engineered to deliver outstanding 4K clarity, intelligent processing, and advanced smart functionality. Designed for both commercial installations and home entertainment environments, it blends reliable performance with LG’s intuitive webOS platform, making it ideal for offices, hospitality settings, meeting spaces, and everyday viewing.
- Enhanced 4K Clarity with AI Processing: Driven by the α5 AI Processor 4K Gen6, the TV intelligently upscales lower-resolution content while refining colour, contrast, and sharpness. The expansive 55" Direct LED panel delivers crisp, detailed images with impressive consistency.
- HDR Support & Creator-Accurate Display: Compatibility with HDR10, HLG, and FILMMAKER MODE™ ensures films and programmes appear as intended. AI Brightness Control dynamically adjusts picture performance based on ambient lighting.
- Optimised Gaming Performance: Featuring ALLM, HGIG compatibility, and the Game Optimiser interface, the display minimises input lag and enhances responsiveness for smoother gameplay.
- Smart Platform, Sound & Connectivity: webOS 23 provides seamless access to streaming services, AirPlay 2, and smart home controls. Integrated 20W speakers with AI Sound and Virtual 5.1 deliver immersive audio, while HDMI with eARC, Bluetooth, Wi-Fi, and USB ensure flexible connectivity.
General Information
- Model Number 55UR781C
- Colour Black
- Smart TV
-
Energy Rating
- Screen Size 55"
Warranty
- Manufacturers Warranty - Parts 1 Year
- Manufacturers Warranty - Labour 1 Year
Others
- Hotel Mode
Weights & Measurements
- VESA Size 300 x 300
- Dimensions With Stand (CM) (H) 71.5 x (W) 123.5 x (D) 5.75
- Net Weight 14.1 kg
Connectivity
- Bluetooth
- WiFi
- HDMI 3
- USB 2
Display / Technology
- Operating System WebOS
-
Refresh Rate Refresh Rate: How many new frames a screen can generate per second - the higher the number the smoother your viewing.50Hz
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Screen Technology
LED Light Emitting Diode Television: Delivers stunning images with precise control over brightness and contrast for an immersive viewing experience.
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HDR High Dynamic Range: Allows your screen to display a wider range of colour tones presenting an expanded contrast range between the brightest and darkest parts of the scene. This improvement in contrast produces more lifelike images on your screen!HDR10
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Resolution
4K Ultra HD 4K Ultra HD: The most popular screen resolution capable of producing truly stunning images with a resolution of 3840 x 2160 for over 8 million pixels - more than double of tradtional Full HD TVs
Smart Apps
- Works With Amazon Alexa No