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LG 50UR781C 50” 4K UHD Smart Commercial LED TV LG 50UR781C 50” 4K UHD Smart Commercial LED TV
Order within:
hr min secFree Next Day Delivery on items when ordered before 1:00 pm, Mon–Fri (excluding public holidays and remote postcodes).
- 50Hz Refresh Rate
- 4K Ultra HD
- 50" Screen Size
- Smart TV
- FREE Manufacturer Warranty for 1 year
Free Delivery is included on all products*
Free Standard Delivery (2 - 4 Working Days)
- Deliveries take place Monday to Friday.
- Once your delivery has been scheduled, our customer service team will contact you to confirm the delivery date and timeslot.
Next Day Delivery / Nominated Day Delivery - £9.99
- Orders must be placed before 1pm to qualify for Next Day Delivery.
Saturday Delivery - £19.98
- Orders must be placed before 1pm Friday to qualify for Saturday Delivery.
Postcode Surcharges (Remote Areas):
- Scottish Highlands: £49.99
- UK Islands: £89.99
If courier restrictions apply to your postcode, we will contact you to confirm the available delivery options. If you have any special delivery requirements, please contact our team prior to ordering.
Please see our delivery information page for full details.
The LG 50UR781C 50” 4K UHD Smart Commercial LED TV delivers impressive 4K clarity, intelligent processing, and comprehensive smart features in a versatile, professional-ready design. Built for both commercial environments and home use, it combines reliable hardware with LG’s user-friendly webOS platform, making it a strong choice for offices, hospitality spaces, meeting rooms, or everyday home entertainment. With its large 50-inch Direct LED display, it produces clear, detailed images with consistent brightness and contrast.
At the core of the TV’s visual performance is LG’s α5 AI Processor 4K Gen6, which enhances content through intelligent 4K upscaling and dynamic tone mapping. Whether displaying HD broadcasts, streamed content, or business presentations, visuals are refined to improve sharpness, colour accuracy, and depth. Support for HDR10 and HLG, alongside FILMMAKER MODE™, ensures content is shown as originally intended, while AI Brightness Control adapts picture output to match ambient lighting.
The 50UR781C is designed for smooth, responsive performance across both entertainment and gaming. ALLM (Auto Low Latency Mode), HGIG support, and the Game Optimiser dashboard help reduce lag and optimise settings for responsive gameplay. A wide selection of picture modes, including Cinema, Sports, and ISF Expert, allows easy customisation to suit different content types and viewing environments.
Powered by webOS 23, the smart platform provides fast access to popular streaming apps, LG Channels, a built-in web browser, and convenient features such as Sports Alert and Family Settings. Compatibility with Apple AirPlay 2, Apple Home, and the LG ThinQ app enables seamless content sharing and smart home integration. Voice control support and Magic Remote readiness further enhance usability, while the Home Hub simplifies management of connected devices.
Audio performance is supported by 20W down-firing speakers with AI Sound processing and Virtual 5.1 up-mixing, delivering clearer dialogue and a more immersive listening experience. Bluetooth Surround Ready and simultaneous audio output allow easy expansion of your sound system. With comprehensive connectivity—including three HDMI ports with eARC, USB, Wi-Fi, Bluetooth 5.0, Ethernet, and optical audio output—the LG 50UR781C is a future-ready display offering dependable 4K performance for commercial and everyday viewing.
The LG 50UR781C 50” 4K UHD Smart Commercial LED TV is a flexible, professional-grade display designed to deliver sharp 4K picture quality, intelligent image processing, and advanced smart functionality. Suitable for both commercial installations and home entertainment, it combines dependable performance with LG’s intuitive webOS platform, making it ideal for offices, hospitality venues, meeting rooms, or everyday viewing.
- 4K Picture Quality with AI Processing: Powered by the α5 AI Processor 4K Gen6, the TV intelligently upscales lower-resolution content and optimises colour, contrast, and sharpness, producing clear, detailed visuals on the expansive 50" Direct LED display.
- HDR & Creator-Intended Viewing: Support for HDR10, HLG, and FILMMAKER MODE™ ensures movies and shows are displayed as intended by their creators, while AI Brightness Control automatically adjusts picture settings to suit ambient lighting conditions.
- Smooth Gaming & Performance Optimisation: With features including ALLM, HGIG support, and the Game Optimiser dashboard, the TV reduces input lag and fine-tunes visual settings, delivering a smoother and more responsive gaming experience.
- Smart Features, Audio & Connectivity: webOS 23 offers fast, intuitive access to streaming apps, AirPlay 2, and smart home controls, while built-in 20W speakers with AI Sound and Virtual 5.1 enhance audio performance. Multiple HDMI ports with eARC, Bluetooth, Wi-Fi, and USB provide flexible connectivity options.
General Information
- Model Number 50UR781C
- Colour Black
- Smart TV
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Energy Rating
- Screen Size 50"
Warranty
- Manufacturers Warranty - Parts 1 Year
- Manufacturers Warranty - Labour 1 Year
Others
- Hotel Mode
Weights & Measurements
- VESA Size 200 x 200
- Dimensions With Stand (CM) (H) 71.6 x (W) 112.1 x (D) 23
- Net Weight 11.7 kg
Connectivity
- Bluetooth
- WiFi
- HDMI 3
- USB 2
Display / Technology
- Operating System WebOS
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Refresh Rate Refresh Rate: How many new frames a screen can generate per second - the higher the number the smoother your viewing.50Hz
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Screen Technology
LED Light Emitting Diode Television: Delivers stunning images with precise control over brightness and contrast for an immersive viewing experience.
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HDR High Dynamic Range: Allows your screen to display a wider range of colour tones presenting an expanded contrast range between the brightest and darkest parts of the scene. This improvement in contrast produces more lifelike images on your screen!HDR10
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Resolution
4K Ultra HD 4K Ultra HD: The most popular screen resolution capable of producing truly stunning images with a resolution of 3840 x 2160 for over 8 million pixels - more than double of tradtional Full HD TVs
Smart Apps
- Works With Amazon Alexa No